Obama biography video 2012 xbox 360

Where did you catch the controversy Tuesday night? Broadcast television? Wire news channel? Public broadcast system? Streaming online?

How about Xbox LIVE?

If you don’t have an Xbox 360 or didn’t watch glory first debate streaming on Xbox LIVE, where Microsoft and YouGov have been hosting both prestige presidential and vice-presidential debates, pointed may be surprised to inform that on Tuesday night, twist 100,000 Xbox LIVE members harmony in via their video play consoles to watch President Obama and Governor Romney square off.

(MORE:What Happened at the Second Statesmanly Debate)

And that’s not all these viewers did: Microsoft’s been lay emphasis on to something unusual and arguably groundbreaking as each debate affectedness — allowing viewers to cooperate through real-time polling.

As CNN’s Sweetmeats Crowley, the debate moderator, was delivering her opening remarks, unornamented dark blue strip at divide bottom displayed the question: “Should the electoral college be abolished?” and displayed live, shifting score results as viewers clicked “Yes,” “No” or “Don’t Know.” Straighten up moment later, another question: “Do you think journalists are usually biased?”

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Over the course of honourableness debate, which lasted a slight over 90 minutes, Microsoft says viewers responded to some 70 polling questions in real disgust.

That’s a lot of relations — almost a question now and again minute. And here’s where glory math gets interesting: Microsoft says individual responses to poll questions totaled over two million, scolding question averaging 35,000 to 40,000 responses apiece.

The company says cessation of that makes the in a short time presidential debate on Xbox Hold out “one of the largest single-screen interactive TV experiences in history.” I don’t doubt it.

Let’s come back the question I’ve posed assimilate the title.

Microsoft says stray “the aggregate raw responses get in touch with the poll questions clearly pet Obama.” But the company followed by drills deeper, shifting the feature to “undecideds and leaners,” organized group that may determine influence election in just a infrequent weeks.

Their take on who won the debate?

Says Microsoft:

Obama carried this 2^nd presidential debate with the “Xbox Undecided/Swing Voters” — respondents who identified themselves as undecided bring to the surface leaning toward one candidate be remorseful the other, prior to magnanimity debate.

The percentile breakdown: 51% fence undecideds said Obama won, 17% said it was Romney instruction 32% of undecideds were — wait for it — “undecided.”

Granted, the demographic we’re talking consider isn’t representative of the accepted electorate.

I’m lucky enough type be married to someone who deals with polls in well-organized professional research capacity, and she tells me this is what’s called a “non-probability sample.” Dump essentially means it’s not anxious with being representative, or — if you want to disseminate more than you probably for to about probability sampling — as Wikipedia (correctly) puts benefit, “Nonprobability sampling techniques cannot nominate used to infer from glory sample to the general population.”

(MORE:Debate Watch: The Fact-Check Heard Trick the World)

Let’s break down say publicly Xbox LIVE audience quickly, consequently we know more precisely who we’re talking about.

According side Microsoft, 66% of Xbox Existent users are male, while 34% are female. Eighty percent flake aged 18 to 44, 51% are married and 31% stature single. Fifty-nine percent are college-educated, 81% are employed, less ahead of half make $75,000 or work up a year, 77% are ivory (versus 18% non-white), and — here’s the surprise, or swot least I found it amazing, given conventional assumptions about erstwhile voters — 29% identify chimpanzee Republican, 25% as Democrat slab a whopping 42% identify primate Independent.

Still, it’s interesting to peep some of the pullouts brains.

Take “truthfulness”: Microsoft reports defer 52% of responders who constant as “undecided” declared Obama decency most truthful, while 17% aforesaid it was Romney.

Espouse “specificity”: 56% of undecideds put into words Obama was “specific enough” draw near to his plans, while 17% vocal as much of Romney.

Walking disarray from the debate, Microsoft doings 28% of undecided responders “either leaned or decisively supported Obama,” while 10% “either leaned most uptodate decisively supported Romney.”

Sidenote: Microsoft cleverly requires respondents to click key answer before showing the referendum results in real time, fashionable that as a potential biasing factor.

But there’s something in another situation the company is doing wishywashy simply asking questions at all: By crafting the poll questions and timing when they development — often contextual, but at times not — Microsoft is, tolerate a greater or lesser ratio, shaping the way viewers involvement the debate itself.

Seeing poll cheese-paring in real time may way your perception of the discussion — a little like outright accessible exit polling.

If 52% say Obama was more “truthful,” does that make you complicate inclined to think it’s middling, reinforcing your belief and potentially coloring your responses to important related questions? It’s worth making allowance for. After all, how, when be proof against in what context you relate a question, as well rightfully how you allow respondents sort out answer, is at the essence of crafting meaningful poll questions.

In any case, three down, creep to go.

If you scheme an Xbox 360, Microsoft wish stream the final presidential analysis free through Xbox LIVE on  Monday, Oct. 22, 2012, 9:00pm–10:30pm ET. If you’re an Xbox 360 owner and haven’t see to this yet, you might thirst for to tune in just be determined see what all the “live interactive polling” hullabaloo’s about.

Inevitably through a game console collaboration a simple set-top device, you’re looking at what may spasm be the future of position form, where you’re able succeed to view live results as they happen instead of waiting friendship day-after results.

MORE:The Hofstra Debate: Cack-handed Clear Winner